Nearly two decades in hospitality sales and marketing — now helping hotels win search, cut OTA dependence, and grow direct bookings.
Ryan Todd is the founder of Digital Fox LLC and a former hotel Director of Sales & Marketing. Across nearly two decades in hospitality, he has worked the side of the business that quietly became its own discipline — the half that now decides whether a property thrives or slowly leaks its margin to a middleman.
That operator's vantage point is what shapes his approach to search. He has sat in the revenue meetings, watched bookings get intercepted by the OTAs, and seen how much of a hotel's "marketing" budget never touches the channels that actually win direct business back. Digital Fox exists to close that gap: a hospitality SEO and content agency that helps independent and branded hotels earn organic and AI-search visibility, reduce OTA dependence, and turn online visibility into direct bookings.
He is the author of The Complete Guide to Hotel SEO, a plain-English reference written for hoteliers, GMs, and in-house marketers rather than agencies. Digital Fox is based in Miami and works with hotels, boutique resorts, and hospitality groups.
The full framework for hotel search — technical, content, local, metasearch, and AI — in one plain-English reference.
Every discipline that moves hotel rankings, the realistic timeline at each stage, and the economics behind the work.
What this work looks like in practice — organic growth and direct-booking outcomes for real hospitality clients.
Request a complimentary hotel SEO audit, or connect on LinkedIn.