Digital Fox is a specialist hotel SEO agency in Miami. We help independent and branded hotels win organic and AI search, cut their dependence on the OTAs, and turn online visibility into bookings made on their own site.
Based in Miami, FL · Working with hotels nationwide & internationally · (305) 209-9418
Every discipline that moves hotel rankings and AI citations, run by people who understand hospitality, not transplanted from e-commerce.
Site architecture, Core Web Vitals, indexing, and hotel-specific schema so search engines can actually read and trust your property.
Long-form, genuinely useful content and on-page optimization that earns rankings and answers the questions real travelers ask.
Google Business Profile, citations, and reviews that win the map pack and the searches happening closest to a booking.
Positioning your hotel to be cited in ChatGPT, Perplexity, Gemini, and Google's AI Overviews — often a faster win than traditional rankings.
Google Hotel Ads, metasearch, and an OTA relationship managed on your terms — so more demand converts directly.
GA4, attribution, and reporting tied to room revenue and direct bookings — not vanity traffic.
Most agencies apply the same playbook to a hotel that they'd use for a plumber or a SaaS startup. But hotel search has its own rules — metasearch, the Google hotel panel, rate parity, seasonality, and the constant tug-of-war with the OTAs over bookings you already earned.
Digital Fox works only in hospitality. That focus is the difference between traffic that looks good in a report and visibility that fills rooms. If you want the full methodology in writing, it's all in our complete guide to hotel SEO and the book, The Complete Guide to Hotel SEO.
Organic visibility growth that translated into roughly $705K in attributable revenue from search.
Organic clicks up 271% and impressions up 623%, with 192 pages indexed inside 60 days.
A hotel SEO agency improves how a property is found in search and AI tools — technical SEO, content, local SEO and Google Business Profile, schema, metasearch, and AI-search visibility (AEO and GEO) — so the hotel earns more direct bookings and depends less on the OTAs. Digital Fox focuses exclusively on hotels and hospitality rather than general business SEO.
No. Digital Fox is based in Miami and works with hotels, boutique resorts, and hospitality groups across the United States and internationally. SEO and content work is delivered remotely, so location is not a constraint.
Hotel search has its own dynamics — metasearch, the OTA relationship, Google's hotel panel, seasonality, and rate parity — that generalist agencies rarely understand. A specialist agency built around hospitality applies tactics that move room revenue rather than generic traffic.
Technical fixes and local optimization can show movement within weeks, while content and authority compound over months. AI-search citation is often a faster win than traditional rankings. Realistic timelines are mapped at the start of an engagement, not promised as overnight results.
Request a complimentary hotel SEO audit. We'll show you where the opportunity is before you commit to anything.