We don’t publish one-size-fits-all rates, because hotels aren’t one size. Instead, here’s how engagements are structured, and how to think about cost against the commission you’re handing OTAs today.
A specialist hotel SEO agency · Miami, FL · Working with hotels nationwide & internationally
The right question isn’t “how much does SEO cost”: it’s “what is it worth.” Every direct booking you win avoids the 15–25% commission an OTA would have taken, and an organic asset published today can keep earning for years at zero marginal cost. We scope and price each engagement against that math, not against a generic rate card.
Run your own numbers first: the OTA commission calculator shows what you’re paying the OTAs annually, and our breakdown of what a hotel SEO agency costs covers the rest.
A deep read of your current organic and AI search presence and the prioritized opportunities, the starting point for every engagement.
A focused block of work that fixes the technical and on-page fundamentals and sets up the structure compounding growth depends on.
Ongoing production of the high-intent, human-reviewed content that captures pre-booking demand and builds topical authority over time.
The complete program (content, technical, local, and AI search working together), with reporting tied to revenue. Our most common engagement.
A repeatable program across a portfolio for management companies and groups, with portfolio-level reporting and per-property economics.
A few things determine where an engagement lands: how many properties you run, how competitive your market is, how much content the strategy calls for, and how aggressive your growth goals are. That’s why we quote rather than list, so you pay for what your property actually needs. Tell us your situation and we’ll come back with real numbers.
Organic visibility growth that translated into roughly $756K in attributable revenue from search.
Search clicks up 678% and impressions up roughly 16x, with 245 long-form guides live.
It depends on scope: the number of properties, how competitive your market is, and how much content the program calls for. Rather than a fixed list price, we scope each engagement and quote it against the direct-booking revenue it’s built to produce. Request a quote and we’ll give you real numbers.
We work in five flexible tiers (audit, foundation sprint, monthly content engine, full growth retainer, and multi-property group) and shape the specifics around your property. The deeper background is in our piece on what a hotel SEO agency costs.
As lead-generation math, not an expense. A single direct booking avoids the 15–25% commission an OTA would take, and organic assets keep producing for years. Model your own commission leak with the OTA commission calculator.
The content engine and growth retainer are ongoing because SEO compounds over time, but we scope terms around your goals rather than locking you into something rigid. We’ll lay it out clearly in your quote.
Tell us your goals and portfolio, and we’ll scope an engagement and quote it against the direct bookings it’s designed to produce.